Fri.Jun 10, 2016

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Causation vs Correlation – What’s the difference

iPerceptions

Data in the right hands can be extremely powerful and should a key element of any decision. One of the most famous quotes by American statistician, W. Edwards Deming is, “In God we trust. Everyone else, bring data.”. But too often than not, data can be misconstrued and misunderstood. One of the biggest misunderstanding is the different between causation and correlation.

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Guest Blog: What Hospitality Industry Has Taught Us About Customer Service Best Practices

ShepHyken

This week on our Friends on Friday guest blog post my colleague, Benny Tjia shares lessons learned from the hospitality industry about creating a customer focused culture. I agree that the hospitality industry seems to be the perfect place to find excellent examples of good (and bad) business practices as well as examples of customer service. – Shep Hyken.

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10 Reasons Why You Need to be Successful at Trial Conversions

Amity

A free trial version of your SaaS offering is a very efficient method of getting users to understand the value of your product and create demand for it. On the surface, it appears to be a great means of showing, not telling, why your solution is the right answer to their problems. However, many potential customers can (and do) evaluate your product without ever contacting you and well, sadly vice versa.

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Don’t Take Loyal Customers for Granted

Daniel Group

In the past, I have written about the importance of consistency in delivering a great service experience. In my opinion, you will likely win at the service game if you deliver good, no great, customer service consistently (rather than having. Read More. The post Don’t Take Loyal Customers for Granted appeared first on The Daniel Group.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Adding emotion to the customer experience

Eptica

Date: Friday, June 10, 2016 Adding emotion to the customer experience. Published on: June 10, 2016. Author: Pauline Ashenden Delivering the right customer experience isn’t just about systems and processes – it is also about how the consumer feels during, and at the end of, the journey. For example, it is quite possible that a company could solve a consumer’s issue, but that the customer needs to expend so much effort to achieve it , or that the process feels so complex, that th

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Improving Customer Experience | CX Buzz of the Week (10th June, 2016)

Customer Interactions

Want to know what people in the industry are saying about Customer Experience? Look no further than our bi-weekly #CX Buzz blog. This week featuring; Brandembassy.com on what Starbucks can teach us about CX; Erica Strother Marois [ICMI.com] on the top 20 ways you are annoying your customers, now you have no excuse not to stop! Our tweet of the week, with very wise words, from @JayBaer, and more.

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The Secrets of Unique Value Proposition: How to Sell with Writing

LiveChat

When BMW has created “The Hire,” series of eight short films about a BMW driver getting hired by various people, people were amazed. Everything was awesome about this series. The main character was played by Owen Wilson, who was co-starred by many hot Hollywood names. All clips were directed by the most promising young artists or by already recognized directors.

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What is Brand Citizenship and why is it so important to engaging today's customers?

MyCustomer

Engagement. How Brand Citizenship drives customer engagement.

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The Secrets of Unique Value Proposition: How to Sell with Writing

LiveChat

When BMW has created “The Hire,” series of eight short films about a BMW driver getting hired by various people, people were amazed. Everything was awesome about this series. The main character was played by Owen Wilson, who was co-starred by many hot Hollywood names. All clips were directed by the most promising young artists or by already recognized directors.

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Reimagine Your Communications With A Unified Platform

Cut complexity and boost efficiency while empowering your customers with Nextiva's unified communications platform. Nextiva streamlines workflows and centralizes customer interactions, all while simplifying business collaboration, increasing productivity, and reducing employee burnout.