What's Wrong with CCM as a Managed Service
Topdown
AUGUST 6, 2016
The last several years have seen a rise in the number of customer communication management (CCM) offerings, including from hosted managed CCM service providers like NEPS, Prinova, and DataOceans. Earlier this year, consulting firm Madison Advisors released a report more or less extolling the virtues of this model. That made us think about managed services, why they even exist, and why we think outsourcing your CCM is a terrible idea.
52 
Let's personalize your content