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New 2023 Benchmark Data for Drive-Thru Operators

IntouchInsight

For over two decades, the Annual Drive-Thru Study has provided restaurant operators with benchmark data to track trends and compare their performance against key competitors. This time-based study uses mystery shopping to measure the performance of 10 leading quick-serve restaurant brands, including:

Data 291
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How to Best Measure Brand Resonance | Alida

Alida

Having your own community will generate more accurate results when measuring resonance: You can do it in house and generate higher quality data.

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The Spectrum of Data-Driven CX (And Why There’s No Magic Metric)

Experience Investigators by 360Connext

CX teams use a variety of metrics to guide their efforts, drive improvements, and measure ROI. It’s easy to focus so much on gathering data or finding the perfect metric… we end up spending more time measuring than actually executing our ideas. We want to dispel the belief CX teams need perfect data to move forward.

Metrics 270
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Measuring Customer Satisfaction: Tips and Techniques

Lumoa

Let’s face it – measuring customer satisfaction is no easy feat. This comprehensive guide will take you step-by-step through the essential elements of measuring customer satisfaction. This comprehensive guide will take you step-by-step through the essential elements of measuring customer satisfaction.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.

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2022 Experience Trends: What Employees & Customers Think About Evolving COVID Safety Measures

InMoment XI

But before we dive into the data, we wanted to tell you more about how the report was created. The report also includes insights from both indirect and inferred data to provide a holistic view of the state of customer and employee experiences. About the 2022 Experience Trends Report. How can brands meet their needs? A Word About COVID.

Trends 493
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Unstructured Data is the Key to Improving the Customer Experience: Here’s Why

InMoment XI

The best way to do that is by being able to understand the vast amounts of unstructured data that come with customer interactions. What is Unstructured Data? Unstructured data refers to information that doesn’t have a predefined data model or isn’t organized in a structured manner like traditional databases.

Data 260
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Drive GTM Efficiency with Tech Stack Consolidation

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.

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Should Loyalty Metrics Be Reassessed Post-Pandemic?

Two years later, CX pros are still curious about the impact the pandemic has had on customer expectations and how to modify their CX measurement programs accordingly. To answer these questions, we analyzed VOC data from programs across a variety of verticals – including Financial Services, Healthcare, B2B Services, Technology, and more.

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ABCs of Data Normalization for B2B Marketers

Data normalization. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value.

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Leveraging Data Analytics to Optimize the Customer Experience

Speaker: Nathan Hart, Mary Kane & Imran Mohammed

In the upcoming webinar, “Leveraging Data Analytics to Optimize the Customer Experience,” The Northridge Group’s Nathan Hart, Mary Kane, and Imran Mohammed will share an in-depth look into how The Northridge Group empowers clients with visibility into Contact Center data to promote a consistent Customer Experience.

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Data-Driven Approach to Proving Customer Success

Speaker: Irit Eizips, CEO, CSM Practice

With many different approaches to measuring performance, organizations must rely on the right metrics to drive the best results for their customers.

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CX Takes a Big Leap: 5 Steps to Better (Human) Outcomes

Find out how to leverage the power of data insight to deliver a more human experience that results in better business outcomes and measurable ROI. The best experiences recognize us, engage us holistically, and treat us as “humans”; giving us a feeling of connectedness and being cared for.

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Good, Better, Best: Three Ways to Calculate the ROI of CX Initiatives

Speaker: John Joba and David Robbins

Despite increasing investment in measurement platforms, executives still struggle to demonstrate the impact to the bottom line—and the value these bring to customers and the organization as a whole. Derive more precise ROI calculations directly tied to company profitability, utilizing a measurement system and steady stream of financial data.

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Digital Experience: Customer Journey Mapping

Speaker: Nitin Sharma, MBA (Market Research, Management Decision Making), CEO, Gold Research Inc.

So why do so many in the CX space still rely on a single source of customer data, even though that one viewpoint can never reveal the whole picture? By the end of this webinar, you will know: How to collect data across multiple channels. By the end of this webinar, you will know: How to collect data across multiple channels.