Data linkage, linking data to outcomes, is critical to achieving your desired business outcomes. This is because service businesses are buried in data. They get operational data from their products in the field, the people in the call centers, service managers, logistics people, and their peers in Finance, Marketing, Sales, Customer Success, and anyone else with an opinion. But what they are missing is insight – actionable insight. I call this condition DRIP – Data Rich Insight Poor.
To read the complete article, which appears on Field Service News, click ➡️
To learn more about this subject, download our original 2013 white paper Moving from Data to Insight to Action. You can also read this article
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Middlesex Consulting is an experienced team of professionals with the primary goal of helping capital equipment companies create more value for their clients and stakeholders. Middlesex Consulting continues to provide superior solutions to meet the needs of its clients by focusing on Services, Manufacturing, Customer Experience, and Engineering. If you want to learn more about how we can help your organization enter the world of advanced service contracts, please get in touch with us or check out some free articles and white papers here.