Customer Experience Podcast

The Intuitive Customer

Home 5 The Intuitive Customer Podcast - CX Podcasts 5 Why Do Customers Focus on seemingly Unimportant Things?
Why Do Customers Focus on seemingly Unimportant Things?
Home 5 The Intuitive Customer Podcast - CX Podcasts 5 Why Do Customers Focus on seemingly Unimportant Things?
Why Do Customers Focus on seemingly Unimportant Things?

Colin Shaw and Professor Ryan Hamilton discuss why customers often focus on seemingly unimportant things and how these thing can in fact be the most important. Classic research from the University of Chicago shows that customers tend to focus on product details or attributes that have nothing to do with the true value, but have a great deal of influence on customer perception and experience.