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With over 400 million users, LinkedIn is one of the largest platforms for professional networking and social media customer service. While it might not have the same level of popularity as Instagram or Facebook, it has one of the highest visitor-to-lead conversion rates. Primarily targeted at professionals, the site is excellent for widening your brand’s customer reach. It lets you connect with professionals from every industry – many of whom are potential customers.
Make LinkedIn work for your social media customer service with the following tips:
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Optimize your profile
Put your best foot forward by including complete but concise information about your business. Use high-quality images and mention industry-related keywords to make it easier for potential customers to find you. You can customize your public profile’s URL to distinguish yourself from other LinkedIn users.
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Share valuable content and make regular updates.
LinkedIn makes it possible for users to share content on its platform. This allows you to demonstrate your expertise and offer industry insight to other users. It also allows you to provide social media customer service through your public profile if anyone inquires or voices concerns about your brand. Your LinkedIn content should serve valuable and fresh information about your company to the customers before they even ask for it. Post regularly so that users know that your profile is still active. With these, the best customer care is possible.
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Avoid spamming and hard-selling
People use LinkedIn to gain insight and exchange information with other professionals in their industry. Spamming them with product promotions and hard-selling your brand will likely turn them off and discourage them from engaging with you. Keep posts and conversations on relevant topics. Likewise, avoid flooding other users’ groups and profiles with posts about your goods and services.
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Join active groups
Numerous LinkedIn groups talk about your industry. Join the active ones to make sure that your posts don’t go unnoticed and to ensure a high level of engagement. These groups can introduce you to valuable connections and help you expand your network. Choose the ones with members who share similar goals and motives.
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Participate in conversations
Once you’ve joined an active group, make sure to respond to posts and offer assistance by way of advice or insight. This establishes your presence within the group and allows other users to view you as a leading voice in your industry. Be ready to respond to any comments other users leave on your posts. Resolve these exchanges as diplomatically as possible if you get involved in heated arguments.
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Examine your analytics
Tracking the analytics of your strategies on LinkedIn is the only way to know if your tactics are working. This also helps you determine which methods are working or not for you so that you can change course if necessary. This lets you identify which groups and activities generate visits and interactions with your company site.
With these six tips, we can wrap up that Linkedin social media customer service is not only about answering customer inquiries and complaints. It is this whole process of putting your customers in the most convenient state whenever they visit your company’s channels – for instance, LinkedIn. By optimizing your profile, sharing valuable content, maintaining engaging conversations, and avoiding spamming, customers will feel that your digital environment is perfect and will reflect the integrity of your brand. And by examining your LinkedIn analytics, your company can further improve that customer experience by adapting to customers’ specific needs and wants. Because, after all, customers are the lifeblood of any business.
Planning to have your social media customer service team? Outsource to Magellan Solutions. Contact us today.
