How to Become an Everyday Travel Brand
Strativity
APRIL 10, 2024
The post How to Become an Everyday Travel Brand appeared first on Material.
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Strativity
APRIL 10, 2024
The post How to Become an Everyday Travel Brand appeared first on Material.
InMoment XI
DECEMBER 3, 2021
Whether it’s how quickly news travels via social media or how to have conversations with marginalised communities, the sheer myriad of variables for brands to consider can seem overwhelming. No matter where your brand is on its Inclusion journey, some amount of mistakes and missteps are, unfortunately, to be expected.
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BlueOcean
OCTOBER 7, 2021
Few industries are quite like travel. Everyone has a horror story about their travel experiences, be it a brutal delay or a missed flight. It’s no wonder that today, against the backdrop of COVID-19 and societal upheaval, travelers are more concerned than ever with their personal safety. What do I need to embark on my journey?
QuestionPro Audience
JANUARY 3, 2018
Experts are predicting 2018 to be the year mobile technology officially takes over travel. Gone are the days of making blind booking arrangements and hoping for the best, or using a travel agent. Today, 77% of Americans own smartphones and a recent Global Traveler study found that one in three travelers now books on a mobile device.
BirdEye
NOVEMBER 30, 2023
The travel industry has undergone remarkable transformation over the past few years. While online bookings are still popular, curated travel experiences are also gaining traction. Travelers are increasingly seeking off-beat destinations with guided tours. How do you market your travel agency?
QuestionPro Audience
MAY 18, 2018
But as a generation that is on the cusp of surpassing baby boomers as the nation’s largest living adult generation , it’s important for brands to take notice of the trends they’re setting as consumers. Younger business travelers are on the rise, with the frequent travelers now more likely to be under the age of 45.
InMoment XI
FEBRUARY 7, 2024
Out of nowhere, citizens were flocking in droves to distant lands, as travel by plane, sea, and car surged. The coming year is no exception, as consumers across the globe plan to make travel a priority, despite ongoing economic uncertainty. What’s more, they expect brands to adapt to as their needs and expectations inevitably evolve.
Interactions
MAY 20, 2021
With travel restrictions decreasing and consumers feeling more comfortable leaving their homes, this summer will see a rebound in traffic after a year-long hibernation. According to new research by Zapwater Communications , 65% of Americans are looking forward to traveling again, both internationally and domestically.
Oracle
MARCH 18, 2021
Among the hardest hit of all pandemic-affected economies, the travel industry continues to endure unimaginable financial losses. billion individuals to travel abroad. Travel loyalty reimagined. Travel loyalty programs matter to consumers, and so do their responses to the pandemic. Let’s face it.
NetBase
AUGUST 5, 2020
The global travel industry is testing the waters very carefully as it plans ahead for crisis recovery. And monitoring consumer behaviors and emerging trends will show them when and where to start promoting destination travel again. And these insights offer intel brands should keep to-of-mind: Airport traffic has dropped as much as 92%.
NetBase
APRIL 14, 2020
People are talking about travel – and it’s not all about boycotts or travel bans, which of course makes for salacious news in and of itself. People Love to Travel. It seems the travel industry is in the news constantly these days, as consumers dispute everything from airline fees to cruise ship nightmares.
InMoment XI
JUNE 7, 2022
InMoment’s solution not only allows brands to access that data, but also to integrate that with other data sources, providing scalability and the deep, data-driven understanding that teams need to achieve their goals. That’s where InMoment’s game-changing customer social listening solution comes into play. And to top it all off?
QuestionPro Audience
JANUARY 3, 2017
One of the busiest travel times of the year has just passed. Millions of families across the country traveled during the holidays to be reunited with their loved ones. With more than 100 million Americans having traveled this holiday season, many of you are still recovering. Select your respondents.
Engine Insights
JANUARY 27, 2022
When it comes to brand communication and marketing, creative efforts and strategy can often feel like a shot in the dark. With engagement metrics and insight, you can better position your brands and create effective messaging to propel your brand forward.
NetBase
JUNE 11, 2020
Travel will look very different in the coming months and Easyjet is taking a proactive approach to getting out ahead of these changes. They seek to accommodate even the youngest of travelers by offering comic book inspired face coverings to make wearing masks a little less intimidating. The New Face of Travel. Let’s take a look!
Up Your Service
MAY 3, 2017
This post makes the same point, but for the travel and hospitality – one of the most traditional “service” industries on the planet. Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. By David Harrington. The rise of white-glove customer service.
Eptica
APRIL 18, 2018
Date: Wednesday, April 18, 2018 How good is the digital customer experience from travel brands? So, how are UK travel companies doing in terms of online customer experience? Email performance was particularly poor with only two successful answers received by travel brands - and one those took over 7 days.
InMoment XI
NOVEMBER 16, 2023
The workshop gathered professionals from diverse sectors such as retail, travel, services, grocery, and healthcare. The customers – what they take away from all their encounters with your brand, the signals they are looking for, and what they expect?
BirdEye
NOVEMBER 15, 2023
But what happens when those words travel at the speed of the internet? When shoppers express their love for your brand online, they’re not just speaking to friends; they’re announcing to the world that you are the best in the business. We’ve all heard it before: word-of-mouth can make or break a business. Let’s dive in.
Experience Investigators by 360Connext
MARCH 26, 2015
I’ve been traveling a lot in the month of March. I’ve been thinking about what it means to be a business traveler (who happens to be a woman) on the road. But I enjoyed some little touches and thought I’d praise those companies who thought about the experiences enough to make my travels a little more enjoyable.
Conversocial
AUGUST 17, 2021
Whether it was people going on holiday, travelling for business or just commuting to the office, the number of journeys being made across the global transport industry has dramatically dropped since March 2020. It’s going to be months, probably years, before it returns to pre-pandemic levels. If it ever does.
NetBase
APRIL 3, 2020
Social listening offers crucial intel as agencies help brands create crisis plans to get clients through the next four-to-six months. Capturing the social voice of the traveler during Covid-19 is not a simple task, as it requires expert filtering to boil down the data to actual, and inevitably actionable proof points.
SurveySensum
APRIL 1, 2024
Trust in a brand is not merely beneficial; it is crucial for a startup’s survival and growth. Research indicates a customer trust directly correlates with brand loyalty. And loyal customers make purchases 90% more often and are inclined to spend more during each transaction, contributing to better cash flow for the brand.
Thematic
AUGUST 16, 2022
At a recent Friday team session, Thematic delved into our customers' world by doing a brand survey. For each brand, we gave a score (1-5) and a reason for the score. Here’s what I found: If we go by overall score and sentiment, Thematic’s favorite brand is Marvel.
InMoment XI
JANUARY 27, 2022
In April 2021 however, New Zealand entered into a quarantine free travel agreement with Australia leading to a surge of flight bookings throughout 2021 and into 2022. Unfortunately, due to the rise of the Delta variant, this quarantine free travel agreement was short lived.
Lithium
SEPTEMBER 29, 2022
Everyone has had those horrid travel days. Nothing seems to top off a bad travel experience than a flight getting canceled or having a hotel lose your room reservation. Unfortunately for millions of people in recent memory, having a flight canceled is practically baked into the travel plans. A brand could do one of two things.
NetBase
JULY 3, 2020
The 4th of July is typically cause for celebration, but current events make that challenging for brands. Should brands leave it alone or attempt to make a go of it? How many brands (and consumers) are making the most of The Fourth. How many brands (and consumers) are making the most of The Fourth.
ijgolding
MARCH 24, 2015
As I quite literally travel the world talking, listening and working with individuals and organisations who have an interest in Customer Experience, I am regularly asked who the world’s ‘best’ Customer Experience brands are. ‘Who is good at CX?’ ’ is a pretty typical question.
QuestionPro Audience
MAY 4, 2018
Unfortunately, nagging myths about market research often stall and crash brands as they navigate shifting times full of digital breakthroughs and sophisticated audiences. What’s more, continuous research can unveil hidden motivations and desires in audiences, which is potentially game-changing for a brand. ONCE IS ENOUGH.
Experience Investigators by 360Connext
NOVEMBER 12, 2014
A gentleman who travels extensively and is a top-tier member of a hotel loyalty program was telling me he just wished they’d ask him a few questions. When conducting a recent touchpoint inventory workshop, the client was surprised when I pressed for what their brand promise really was. A great experience, but for whom?
SMG CX
JUNE 24, 2020
Despite the pandemic drastically altering most summer vacations this year, 58% of consumers still plan to travel over the Independence Day weekend. To get a better idea of what those travel plans look like and what customers expect of brands, we collected feedback from more than 7,600 consumers.
NetBase
MAY 23, 2019
How does social listening impact customer care in one of the most experiential categories – i.e., Travel & Hospitality? The longer consumers must wait for an answer – particularly when things are going wrong, but not only then – the more likely they will find another brand to do business with in the future. Here are some ways!
Maru Group
MAY 28, 2019
The online travel landscape is changing. Travel brands, particularly online hotel agents such as Booking.com and Hotels.com, are coming under increasing scrutiny for so-called ‘high-pressure’ selling tactics. Results taken from the Travel Digital Customer Experience Benchmark report 2019. The importance of reviews.
Maru Group
MAY 28, 2019
The online travel landscape is changing. Travel brands, particularly online hotel agents such as Booking.com and Hotels.com, are coming under increasing scrutiny for so-called ‘high-pressure’ selling tactics. Results taken from the Travel Digital Customer Experience Benchmark report 2019. The importance of reviews.
Oracle
MARCH 30, 2020
Many brands are incorporating storytelling into their customer experience as a way to reach consumers in creative and compelling ways, and boost customer engagement. We asked consumers to provide their favorite brand storytelling examples, and here are 6 of them. Exceptional Brand Storytelling #1: Simple is better.
NetBase
APRIL 17, 2019
Whether traveling by plane, train or cruise ship, there are purchase drivers specific to certain segments of consumers, and some that are common to all, by category! And for good reason – those travelers, in broad categories, are having lots of conversations about travel online, and expressing pretty intense emotion around it as well.
Seaton CX
NOVEMBER 30, 2022
My creative branding formula for projects is: Hobby/Interest + CX Goal = Memorable Initiative. Travel + Improve Customer Service = Service Transformation Airlines. Other corporate initiatives dress in snooze-worthy business-speak, but I always show up in costume. The employees never see it coming!
Optimove
AUGUST 15, 2023
If you’re a mobile-first brand, QR code marketing will go a long way to increasing engagement, cultivating loyalty, and driving growth … let’s explore. And they’re highly cost-effective: QR codes are relatively inexpensive to create and implement, making them an attractive option for mobile-first brands working with ever-tightening resources.
Maru Group
MAY 28, 2019
The online travel landscape is changing. Travel brands, particularly online hotel agents such as Booking.com and Hotels.com, are coming under increasing scrutiny for so-called ‘high-pressure’ selling tactics. Results taken from the Travel Digital Customer Experience Benchmark report 2019. The importance of reviews.
AWS Machine Learning
NOVEMBER 26, 2023
Amazon Personalize is excited to announce the new Next Best Action ( aws-next-best-action ) recipe to help you determine the best actions to suggest to your individual users that will enable you to increase brand loyalty and conversion. The following table is an example of a brand showing the same set of actions to all users.
Clarivate
DECEMBER 7, 2021
A new report from Clarivate, Luxury brands: Re-calibrating brand strategies for a changing world , looks at how luxury brands – long-standing source of aspiration for consumers – are adapting their brand strategies. When it comes to brand premiumization, there is a lot we can learn from luxury brands.
ijgolding
NOVEMBER 13, 2014
I have always described Ryanair as ‘the brand we love to hate’ Famed for its ‘no frills’ approach, for years, millions of consumers decided that despite the appealing cost, the un-acceptability of the Ryanair experience was a big turn off. Grateful for any past, present or future customer of Ryanair.
Rant And Rave
SEPTEMBER 11, 2018
Long gone are the days of traipsing into a travel agent to book a flight. The customer experience of booking a trip has changed big-time over the last decade.
Bold360
APRIL 27, 2017
Travel and tourism can be difficult areas for retaining customer loyalty, with websites set up exclusively to pit brands against one another on the best deals for hotels and rock-bottom prices on flights. Many businesses in the travel industry have tried out loyalty schemes and reward programs with varied success.
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