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Your Guide to Mastering Brand Reputation Management

InMoment XI

That’s why maintaining a positive brand reputation is crucial for business success. Consumers today rely heavily on online information and reviews, making brand reputation management a top priority. What is Brand Reputation Management? These tools are essential for understanding how your customers are talking about your brand.

Brands 378
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Uncover the Secret to Driving Brand Value With This Powerful Framework!

Beyond Philosophy

She’s always believed in a strong brand, but how can she plan what people take away from her brand? She thinks of brands appropriately, and not everyone does. Brands are a tactic we use, which is different than strategy. A company needs a few things before they have a brand. Your brand is a tactic.

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CX Competency: Compelling Brand Values (Video)

Experience Matters

This video provides an overview of one of those competencies, Compelling Brand Values, where the goal is to deliver on your brand promises to customers. Here Are Three Steps to Compelling Brand […]. By mastering Four Customer Experience Core Competencies.

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Drive Brand Value With This Powerful Framework!

My Customer

She's always believed in a strong brand, but how can she plan what people take away. A listener, Irene Beard, is starting her own company. 26th Oct 2023 By Colin Shaw Founder & CEO

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Research Report: The State of Community Management

In short, a well-maintained community will provide immense brand value and elevate the customer experience. Online communities provide a wealth of benefits for organizations; they impact a variety of customer activities, boost engagement, and provide a range of transformative business services.

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Linking CX Strategy to Corporate Strategy & Brand Values

CX Journey

The discussion was focused on linking customer experience strategy to corporate strategy and brand values, and there are some great nuggets in this Hangout that I thought would be valuable to share here, in case you missed it. How do we ensure that it supports and aligns with the brand values? What does success look like?

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5 Things Brands Need to Know About the Gen Z Customer Experience (and Employee Experience)

InMoment XI

If we were to sum up what brands need to know about Gen Z customer experience preferences (and employee experience preferences) in a few words it would go something like this: they’re different. Gen Z’s first exposure to your brand is likely via social media, and more specifically, through social media influencers. Revolutionary even.