ClearAction

NOVEMBER 7, 2017

B2B Voice-of-the-Customer: Integrating Decision Influencers’ Views Lynn Hunsaker. Picture this: in deciding whether to rebuy from your company, the customer’s general manager and purchasing agent are neutral, the end-users are supportive, the safety department gives their approval, but the facilities manager rejects it.

B2B 109

B2B Customer Journeys Study Customers 109

PeopleMetrics

JUNE 4, 2019

Who are your customers? Are they businesses ( B2B ) or consumers ( B2C )? B2B companies usually have a smaller number of customers (typically called “clients”) who often pay a significant amount for products or services, while B2C companies usually have many customers with a lower comparative price point.

B2C 122

B2C B2B CEM Airlines 122

Storyminers

APRIL 11, 2016

We recently checked in with them to discuss some of the challenges enterprises face in managing customer experience today. The post The Challenges of Customer Experience Management appeared first on Mike Wittenstein. Here’s what he had to say: How did you become so […].

Customer Experience Management 100

Customer Experience Management Customer Experience Management Customer Experience Design 100

ClearAction

JUNE 18, 2016

Understanding Business-to-Business Purchase Decisions for Customer Experience Management Lynn Hunsaker. Does your business-to-business (B2B) customer survey portfolio monitor expectations of everyone who impacts buying decisions? Yet, today few B2B suppliers pay attention to these facts.

Customer Experience Management 48

Customer Experience Management Customer Journeys Customer Experience Management 48

Daniel Group

AUGUST 15, 2014

The comment reminded me of a valuable lesson I learned as a B2B product manager: customers aren’t buying your product, they’re paying you to satisfy their needs 2. First, you must find out what customers need before opening your product design toolkit. You must design customer experiences, not just products.

B2B 55

B2B Customer Experience Management Customer Experience Management 55

Daniel Group

JULY 17, 2020

B2B Customers have a very different set of needs to be happy with your company and to remain loyal. Compared to B2C, the B2B purchase is not a one-time, one-on-one interaction. The B2B provider is often an extension of the customers’ business operations. B2B Customers have unique needs.

B2B 52

B2B B2C Feedback Survey 52

ClearAction

NOVEMBER 14, 2017

Customer Experience ROI Opportunities on B2B Touchpoints Lynn Hunsaker. Are you accelerating repurchases through your customer experience touch-points with industrial customers? B2B Voice-of-the-Customer: Integrating Decision Influencers’ Views. B2B Customer Experience: Do This, Not That.

Touchpoint 59

Touchpoint ROI B2B Customer Experience 59

Experience Investigators by 360Connext

NOVEMBER 2, 2021

Creating customer personas is an important part of any customer journey mapping exercise or really any customer experience management program. What is a Customer Persona? We develop personas for specific activities around customer experience management. Customer Service Blueprinting.

Customer Journeys 375

Customer Journeys Culture B2B B2C 375

Truthlab

SEPTEMBER 19, 2017

The post Press Release: Truthlab Unveils CXM Solutions for B2B Companies appeared first on truthlab.

B2B 63

B2B Company Customer Experience Management Customer relationships 63

Confirmit

APRIL 19, 2017

But despite good intentions, and the opportunity for increased revenue from both new and existing customers, building a successful VoC program in a B2B organization can be a challenge. Your sales and account management teams must listen to customer needs and deliver solutions that are tailored to those needs.

B2B 55

B2B Customer Experience Management Loyalty Feedback 55

Peter Lavers

JULY 17, 2017

You need to be making best utilisation of your data and insight to benefit all your customer groups in some way (especially in B2B). Sharing at least some of this insight with ‘super connected’ customers will enhance trust, value and loyalty within the relationship. Omni-channel, instantaneous and interactive.

Omni-Channel 72

Omni-Channel Customer Experience Management Customer Experience Management 72

TeamSupport

FEBRUARY 15, 2019

Despite the rise of chatbots and text support, telephone customer support is still critical. To ensure customer satisfaction, B2B companies must create strategies that both reduce wait times and accelerate call resolution. How much do customers value their time and a quick solution?

B2B 49

B2B eBook Chatbots Software 49

Daniel Group

MAY 1, 2019

Over the last several years, I’ve seen an increasing number of B2B service organizations buy into the idea that communication, a soft skill, is an essential ingredient in delivering exceptional customer experiences and in turn, hard business results such as repeat business and word of mouth referrals. So, communication matters.

B2B 40

B2B Communication Tips Travel 40

CSM Magazine

MAY 30, 2016

The reasons to embrace Customer Experience Management can be various, but the common truth is that businesses now find it hard to resist jumping on the bandwagon too as the age of the customer is finally and irrevocably here. marketing automation (think customer journey mapping and personalized content marketing).

Customer Experience Management 40

Customer Experience Management Management Customer Experience Customer Journeys 40

Confirmit

JULY 15, 2018

The complexity of B2B relationships makes it harder to answer the questions commonly asked by those who own the customer experience. Understand customer expectations? Use metrics to help us manage? Voice of the Customer Webinars. Prove the impact of CX on the business? Differentiate in a crowded market?

B2B 40

B2B Competitive Advantage Customer Experience How To 40

Confirmit

JULY 15, 2018

The complexity of B2B relationships makes it harder to answer the questions commonly asked by those who own the customer experience. Understand customer expectations? Use metrics to help us manage? Voice of the Customer Webinars. Prove the impact of CX on the business? Differentiate in a crowded market?

B2B 40

B2B Competitive Advantage Customer Experience How To 40

Bill Quiseng

FEBRUARY 7, 2024

It’s an elective for the B2B or the online/digital industry. This is not a customer service training class. Customer service is what you do for your customers. Customer experience is how your customers feel before, during, and after what you do. Welcome to CX 101. So let’s get started.

B2C 78

B2C Customer Service Training Hospitality Training 78

Team Support

AUGUST 24, 2020

Quality data—and the right customer experience management tools–-enable you to view what is actually happening in your support operations, spot trends, and ultimately make good business decisions. But if you don’t understand them, you can’t build the strategies and appropriate actions to make a positive impact.

Report 97

Report Data B2B Trends 97

Team Support

OCTOBER 4, 2022

So in the cases where a customer is asking for something you can't provide, whether that's faster response times or new features (or a trip to the Moon with Wallace and Gromit), your business needs to manage their expectations. Glitches, errors, and bugs in B2B software can be irritating and costly to customers.

Customer Expectations 126

Customer Expectations Strategy Management B2B 126

Forrester's Customer Insights

MAY 20, 2020

Learn how we'll help firms master B2B customer experience at the CX North America live virtual experience on June 16-18, 2020.

B2B 44

B2B Customer Experience Customer Centricity Customers 44

Daniel Group

APRIL 11, 2022

The Daniel Group’s cloud-based platform, ExperienceConnect , stores and delivers all customer feedback to its clients in real-time via the web. ExperienceConnect is a secure, robust, cloud-based customer experience management system. For more information, contact Lynn Daniel at 704-549-5018.

Groups 105

Groups Feedback B2B Analytics 105

Experience Investigators by 360Connext

JUNE 13, 2023

Where this vital function should sit in their organizational structures is the lingering question of customer experience management. Yet they see the need to lead around customer experience in their organizations. Some in their organizations don’t know what customer experience management is yet.

Customer Experience 162

Customer Experience Chief Customer Officer Culture Customer Centricity 162

Lumoa

MAY 5, 2022

The Benefits of a Customer Experience Strategy Customer Experience strategy gathers the threads and shows the way Five important steps for the development and implementation of CX CX in the crystal ball What is Customer Experience? CX is the customers’ experience of the product or service itself.

Strategy 277

Strategy Customer Experience How To Analysis 277

Daniel Group

JULY 25, 2023

July 25, 2023 (Newswire.com) – The Daniel Group, a leader in customer experience (CX) in the B2B industry, announces the launch of its CX Institute. The Daniel Group’s cloud-based platform, ExperienceConnect , stores and delivers all customer feedback to its clients in real-time via the web.

Groups 52

Groups Training Multi-Channel B2B 52

Customer Bliss

NOVEMBER 28, 2017

.” Sami has 18 years of experience leading teams at Verizon Enterprise, and at American Bath Group, he leads a customer-focused cultural shift to enable sustainable organic growth via disciplined and systematic customer experience management.

Culture 197

Culture Customer Centricity Customer Journeys Company 197

ClearAction

NOVEMBER 3, 2017

It’s been much easier being part of the Operations organization, to get adoption from other departments across the company, helping them see their connection to customer loyalty.”. Should Operations be the home for every B2B company’s customer experience leadership? De-silo customer experience management.

Customer Experience 119

Customer Experience Net Promoter Score B2B Study 119

PeopleMetrics

AUGUST 27, 2015

Selling in the business-to-business (B2B) space is complicated. In fact, if you watch a B2B sales manager for any length of time, there’s a 97.4% A B2B sales manager’s job is essentially to coax a prospect into buying a problem-solving machine. And happy customers lead to more buyers. But I’m 97.4%

B2B 48

B2B Customer Experience How To Sales 48

CloudCherry

JANUARY 16, 2020

Stacy’s Bio: Fearlessly dedicated to revolutionizing & differentiating brands through (CX) Customer Experience management & measurement. Includes maximizing employee engagement to fuel customer loyalty and referrals beyond price factors. Follow Stacy’s blog at DoingCXRight.com. Request a demo.

B2C 195

B2C Ecommerce B2B NPS 195

BirdEye

MAY 3, 2023

Importance of marketing channels for a business B2B vs B2C marketing channels Top marketing channels for your business Frequently asked questions about marketing channels Conclusion Understanding marketing channels (what is it?) It is important to know the distinctions between B2B and B2C marketing channels to create effective strategies.

Marketing 98

Marketing B2C Social Media Multi-Channel 98

Adrian Swinscoe

MARCH 21, 2024

This is a guest post by Rhys Williams, a freelance content marketing writer specialising in B2B SaaS, martech and personalisation. While there are plenty of positive […] The post Customer Advocacy – An Untapped Asset first appeared on Adrian Swinscoe.

B2B 45

B2B Customers Marketing Customer relationships 45

Natalie Petouhof

JUNE 24, 2015

Tweet In this research, we look at trends to take ordinary experiences and deliver superb experiences that keep brand promises by delivering superb customer experience management across the web, mobile and commerce. Six Approaches Brands Must Adopt to Drive Customer Experience Management.

Customer Experience Management 40

Customer Experience Management Customer Experience Management Healthcare 40

PeopleMetrics

JANUARY 24, 2022

This embodies the 80/20 principle – that a small % of your customers (20%) account for a large proportion of your sales (80%). That 20% consist of high-impact customers. Yes, 80/20 still applies to them, but the total number of customers are so small, it’s worth focusing on every one of them. Fire away those ad hoc surveys!

Trends 90

Trends Self Service B2B Roadmap 90

BirdEye

DECEMBER 30, 2022

Best times to post by industry: Business-to-business (B2B): Afternoons, when people tend to take a break, seem to provide the best results. Best times to post by industry: B2B: Most B2B audiences tend to scroll through Instagram during their downtime, so midday during lunch breaks and early evening are the best times to post.

Social Media 98

Social Media B2C Healthcare B2B 98

Natalie Petouhof

JUNE 15, 2015

Tweet Is your brand following any of these best practices for customer experience management? Find out more at this webinar on 6 steps to superb customer experience management and here’s the research paper on best practices in customer experience management, technology, roles and the strategy required for success !

Customer Experience Management 40

Customer Experience Management Technology Strategy Management 40

Experience Investigators by 360Connext

NOVEMBER 20, 2014

Annie Tsai Annie Tsai leads the Customer Experience org as CCO and watches over all things customer - onboarding, implementation, engagement, customer growth, and ultimately retention & renewals. She has spoken at several conferences over the years on B2B and B2C social strategies and online reputation management.

Customer Experience 302

Customer Experience Chief Customer Officer B2B Conference 302

Forcivity Salesforce

APRIL 19, 2022

The increase in data collection and the inclusion of technologies like CRM for manufacturing is changing the way manufacturing approaches customer experience management as well. strengthens customer relationships through the data that’s being collected. How to improve customer experience. CX in Industry 4.0

Omni-Channel 52

Omni-Channel Customer Experience B2C B2B 52

CX Journey

NOVEMBER 9, 2016

B2B Customer Experience Management Best Practices A Confused Customer Buys Nothing Today's VOC Program Challenges The 7 Deadly Sins of Customer Experience. I remember that first month, that first year, wondering if anyone cared about what I had to say. Thank you for caring.

Customer Journeys 166

Customer Journeys B2B Customer Experience Professionals Culture 166