Lumoa

JANUARY 8, 2024

So, you’re eyeing growth and a healthy ROI for your business, right? I’m guessing that’s a big ‘yes.’ It’s a common goal, after all. And, if you’re nodding along, I’m also betting you’re savvy enough to know that the future of business success is tightly intertwined with embracing Machine Learning (ML) and Artificial Intelligence (AI).

Analysis 394

Analysis Software Comparison Social Media 394

Lumoa

DECEMBER 19, 2023

Have you ever thought about how some businesses manage to analyze thousands of customer reviews and feedback quickly? The secret lies in the capabilities of AI and its proficiency in conducting sentiment analysis. Customer feedback is a precious resource for understanding what’s effective and what needs improvement. However, manually sifting through and evaluating this feedback can be incredibly time-consuming.

Analysis 208

Analysis Social Media Trends Feedback 208

Lumoa

NOVEMBER 21, 2023

In many companies, even though customer experience is regularly measured, data transformation becomes challenging for many reasons. For instance, it is expensive, resource-intensive, and requires expertise. But it is no longer a challenge, thanks to modern technologies like martech tools and back-office solution software and the use of artificial intelligence (AI) in customer feedback analysis.

Analysis 208

Analysis Feedback Social Media Chatbots 208

Lumoa

OCTOBER 31, 2023

Lumoa Product News for October 2023 Hey everyone! Lovely seeing you again, back with more exciting Lumoa updates! We have had a doozy of a month, with lots of features that we think will make Lumoa better for you. Let’s get started! New Custom Page now default page As you have hopefully noticed, the new Custom page in Lumoa has replaced our previous Impact.

Knowledge Base 208

Knowledge Base Groups Survey Policies 208

Lumoa

OCTOBER 24, 2023

Success in customer experience (CX) can be represented by numbers. A high Net Promoter Score (NPS), a large number of new customers in a month, or fewer unsatisfactory customer service request conclusions, are just some of the metrics we use to measure an effective customer experience. But in this pursuit of numbers, we mustn’t lose sight of what truly drives customer experience: Happiness.

Competitive Advantage 208

Competitive Advantage Customer Experience Net Promoter Score Effort Score 208

Lumoa

OCTOBER 15, 2023

How often should you collect customer feedback? There is more and more discussion about this question, especially now living in an era where customer feedback is louder than ever. The frequency and timing of companies asking for customer feedback can be somewhat unclear, largely due to the diverse practices across different businesses and industries.

Feedback 208

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Lumoa

SEPTEMBER 28, 2023

content Lumoa Product News for September 2023 Hey everyone! Lovely seeing you again, back with more exciting Lumoa updates! We have had a doozy of a month, with lots of features that we think will make Lumoa better for you. Let’s get started! GPT can now summarize any touchpoint Lumoa GPT can now generate summaries on Filters, Topics, and search terms.

Knowledge Base 41

Knowledge Base Touchpoint B2B Feedback 41

Lumoa

SEPTEMBER 11, 2023

The customer is a mysterious creature. Just ask any business owner. Deciphering the wants and needs of your customers is essential for sustainable, long-term success. For a company to grow, it needs to convert one-off customers into regular patrons. And the only way to keep them coming back for more is to provide a customer experience that they would like to revisit.

Strategy 208

Strategy Customer Experience Effort Score Net Promoter Score 208

Lumoa

SEPTEMBER 11, 2023

The customer is a mysterious creature. Just ask any business owner. Deciphering the wants and needs of your customers is essential for sustainable, long-term success. For a company to grow, it needs to convert one-off customers into regular patrons. And the only way to keep them coming back for more is to provide a customer experience that they would like to revisit.

Strategy 208

Strategy Customer Experience Effort Score Net Promoter Score 208

Lumoa

SEPTEMBER 1, 2023

content Lumoa Product News for August 2023 Hey everyone! Lovely seeing you again, back with more exciting Lumoa updates! We have had a doozy of a month, with lots of features that we think will make Lumoa better for you. Let’s get started! GPT now offers single summaries Lumoa GPT is the best way to quickly and accurately summarize your data. Our initial launch offered two summaries for your Positive and Negative responses, but we now offer a way to get a single summary covering all feedba

B2C 394

B2C Trends Knowledge Base ROI 394

Lumoa

AUGUST 8, 2023

Effectively analyzing survey results can provide numerous benefits, such as enhanced customer satisfaction, increased sales, and improved brand loyalty. By understanding the key insights hidden within your survey data, you can address specific customer concerns, tailor your products and services to meet their needs and stay ahead of the competition.

Analysis 208

Analysis Survey Feedback How To 208

Lumoa

AUGUST 1, 2023

Lumoa Product News for July 2023 Hey everyone! Lovely seeing you again, back with more exciting Lumoa updates! We have had a doozy of a month, with lots of features that we think will make Lumoa better for you. Let’s get started! Anonymization has been further improved Lumoa has the ability to mask and anonymize and Personal Identifying Information (PII) that gets sent, even if it is apart of the open text comment.

Knowledge Base 41

Knowledge Base B2B Data Trends 41

Lumoa

JULY 17, 2023

Key Drivers of Successful Customer Experience Digitization Today, businesses must continually evolve to address the needs of their customers. Embracing new technology solutions and digitizing customer experience has become a crucial part of this evolution. It is no longer a competitive advantage but a necessity. If you’re wondering how to get started with your digital transformation and what aspects to prioritize, this article is the perfect starting point!

Customer Experience 208

Customer Experience Strategy Self Service Chatbots 208

Lumoa

JULY 6, 2023

Lumoa Product News for May 2023 Hey everyone! Lovely seeing you again, back with more exciting Lumoa updates! We have had a doozy of a month, with lots of features that we think will make Lumoa better for you. Let’s get started! Lumoa GPT just got better A select few of you have already been chosen for Lumoa GPT Beta access. This powerful tool will give you Topic Summaries with the click of a button.

Knowledge Base 41

Knowledge Base Competitive Advantage Survey Feedback 41

Lumoa

JULY 6, 2023

Lumoa Product News for June 2023 Hey everyone! Lovely seeing you again, back with more exciting Lumoa updates! We have had a doozy of a month, with lots of features that we think will make Lumoa better for you. Let’s get started! Get email summaries with Lumoa GPT A select few of you have already been chosen for Lumoa GPT Beta access. This powerful tool will give you Topic Summaries with the click of a button.

Knowledge Base 41

Knowledge Base Competitive Advantage Feedback Data 41

Lumoa

MARCH 6, 2023

Every company wants to know what its customers think of its product- but few think of simply asking them directly. Conversations with customers are the ideal way to get valuable insight and feedback into an organization’s performance. It allows companies to pinpoint their strengths and weaknesses and work on these issues quickly and flexibly. Garen Di Bernardo, Product Marketing Manager for Lumoa- a feedback analytics platform- provided some valuable tips on how to read customer conversa

Analytics 208

Analytics How To Analysis Feedback 208

Lumoa

JUNE 26, 2023

A marketing strategy with an 89% retention and an even better purchase rate – sounds unreal, right? But with an omnichannel marketing strategy, these numbers are quite achievable. In fact, several companies, ranging from media to finance, are already investing in an omnichannel customer experience to boost their sales and revenue. For example, Target, one of the top US retail chains, improved its pickup sales with an omnichannel campaign.

Omni-Channel 208

Omni-Channel Customer Experience Net Promoter Score Effort Score 208

Lumoa

JUNE 14, 2023

You’ve designed your NPS survey and emailed it to all your customers—and the results are in… but not those you were expecting. When it comes to gauging customer sentiment and loyalty, few metrics enjoy such widespread acclaim as the Net Promoter Score (NPS). Its lean and straightforward formula for measuring customer contentment has made this metric a veritable “gold standard” in the customer experience space.

NPS 208

NPS Effort Score Customer Centricity Loyalty 208

Lumoa

APRIL 6, 2023

Relationships between customers and brands are the foundation of customer experience (CX) success. To ensure that customer experience is successful, companies must focus on creating strong relationships- by understanding customer needs and providing exceptional service. So how do you ensure that all your customer experience (CX) initiatives are successful?

Customer Experience 208

Customer Experience Customer Centricity Culture Leadership 208

Lumoa

MAY 9, 2023

In the highly competitive world of business, understanding and enhancing the customer experience is of paramount importance. By leveraging sentiment analysis on customer feedback, businesses can understand and dig deep into the emotions of their customers, allowing them to identify and address pressing concerns, and fine-tune their products and services.

Analysis 208

Analysis Feedback Customer Experience Customers 208

Lumoa

MAY 9, 2023

Lumoa Product News for April 2023 Hey everyone! Lovely seeing you again, back with more exciting Lumoa updates! We have had a doozy of a month, with lots of features that we think will make Lumoa better for you. Let’s get started! Try the new Impact Page We are going to be recreating the Impact page in Lumoa. You can try it out right now by logging in to Lumoa, but we wanted to showcase why we are making this change: The new impact page should be faster and more consistent in how it loads

Knowledge Base 41

Knowledge Base Feedback Data Tools 41

Lumoa

APRIL 4, 2023

For a business to flourish, it has to understand its customers well enough to market effectively to them. One of the best ways to do that is through a customer profile analysis. Simply put, this process closely examines current and potential customers’ characteristics, traits, and preferences. Analyzing such data helps businesses learn the ins and outs of their target audience—and a company that knows its audience can further its own growth.

Analysis 208

Analysis Customer Retention Customer Journeys Customers 208

Lumoa

APRIL 1, 2020

The best way to address any situation is to first zoom out and get the lay of the land. When it comes to customer experience and your customer insight strategy , it’s no different. How can you give your users what they need if you haven’t asked them about it? What are customer insights? By learning the ins and outs of your customers’ experiences, desires, and expectations of your product you can create a strategy to wow them.

Customer Insights 208

Customer Insights Strategy Customer Journeys How To 208

Lumoa

APRIL 13, 2020

”Calls may be recorded for training and monitoring purposes”. This is a common pre-recorded message that I think we have all heard once or twice when calling a customer service department. Some firms receive over 10 000 hours of calls per day and it would take several years for one person to listen to and transcribe those calls. Having a person listening to every call and transcribing them isn’t really an effective strategy.

Customer Insights 208

Customer Insights Feedback Social Media Survey 208

Lumoa

APRIL 22, 2020

B2B companies often struggle with common hurdles when it comes to surveying customers. Conducting B2B customer surveys should be an illuminating process, but instead, they become a nightmare that makes you want to tear your hair out. It’s kind of like making New Year’s resolutions… you know you should stick to them, but somehow you always stray from the righteous path.

B2B 208

B2B Survey Net Promoter Score Social Media 208

Lumoa

APRIL 28, 2020

New technology has driven organizations to undergo digital transformations, as a result, we see a shift in consumer behavior. Apps, machine learning, AI and other types of new technology have made it possible for consumers to do almost whatever they want- whenever they want– wherever they want. As a consequence of the increased usage of digital technology, customers’ expectations of digital services are higher than ever – making the digital customer experience more important than ever.

Self Service 208

Self Service Customer Journeys Customer Experience Omni-Channel 208

Lumoa

MAY 11, 2020

As the business world changes at a rapid pace, companies must adapt to stay ahead of the competition. This shows the importance of a superior customer experience, as it not only drives revenue but also builds emotional connections with the brand. 83% of millennials and 85% of business buyers consider this a key factor in their purchasing decisions. In fact, more than half of customers have a strong emotional attachment to the businesses they regularly purchase from.

How To 208

How To Net Promoter Score Feedback B2C 208

Lumoa

MAY 19, 2020

There are a lot of stats that showcase how critical a customer experience program is to any business’ success. Some experts feel that companies stand to lose upwards of $75 billion if they don’t deliver a best-in-class experience. Other research points to a slightly lower, but still an eye-popping loss of $44 billion. While the potential revenue losses are enough to get any CEO’s attention, many companies still aren’t making CX a priority.

How To 259

How To Multi-Channel Return on Investment Strategy 259

Lumoa

JUNE 9, 2020

Just as with customer experience in every other business segment, eCommerce customer experience is growing increasingly important in our current economic climate. The eCommerce market is expected to grow by 11 trillion dollars between 2021-2025. The pandemic has really spiked up the eCommerce market since many brick-and-mortar retails have been forced to take their business online.

Ecommerce 208

Ecommerce Customer Experience Customer Journeys Feedback 208

Lumoa

AUGUST 25, 2020

Have you ever had such a good experience with a company that you thought “why have I wasted my time buying this anywhere but here?”. They might’ve solved your problem fast. Or maybe, the experience as such was just amazing. Offering great customer experience might sound easy on paper, but most businesses still settle for an “okay” experience for their customers.

Customer Experience 208

Customer Experience Self Service Advertising Customers 208

Lumoa

AUGUST 25, 2020

You can’t grow your business without expanding your customer base. However, should your marketing budget be more focused on customer acquisition or retention is a tough question and one that will eventually define your growth. Talking about customer retention, you possibly already know the merits of investing time and money in keeping your existing customers satisfied and hooked.

Strategy 208

Strategy Chatbots Self Service Customer Retention 208

Lumoa

AUGUST 25, 2020

We live in a competitive world. Every business wants loyal customers, but figuring out how to create customer loyalty isn’t easy. While customer service and customer experience are two key terms often used in discussions about customer loyalty… what do they actually mean? Are they different, or are they two ways of describing the same thing? Let’s clear up the confusion with a little head-to-head comparison.

Customer Experience 208

Customer Experience Customer Service Effort Score Net Promoter Score 208

Lumoa

AUGUST 25, 2020

How would you rate your customers’ emotional investment in your brand? Do they love you? Do they care about what you have to say? Do they connect with what you stand for or do they just see you as one service provider among many? Answering questions like these may take some soul-searching. They strike at the heart of the concept of customer engagement, that oft-used buzzword you’ll find referenced across the internet.

Customer Engagement 208

Customer Engagement Engagement How To Social Media 208

Lumoa

SEPTEMBER 16, 2020

There’s no denying that customer journey and customer experience are hugely important to the success or failure of a business. You want to keep your customers happy. This has been true since human beings began trading currency for services. And while the means by which we market and serve our customers has undergone a number of changes in the past, the concept of the customer journey has remained important.

Customer Journeys 208

Customer Journeys Customer Service Poor Customer Service Loyalty 208

Lumoa

SEPTEMBER 8, 2020

Do you remember punch cards? They were often a staple of sandwich shops and ice cream parlors. After so many visits, you would be the lucky recipient of a free item. What a thrill it was to present your fully punched card, then immediately start on the next. Simpler times, right? Measuring customer loyalty these days is a little more complex. Long gone are the days of punch cards.

Loyalty 208

Loyalty Measurement How To NPS 208

Lumoa

OCTOBER 12, 2020

The customer feedback loop is a term that you might have heard before. But what is it actually? In this article, we’ll explain to you what customer feedback loops are, explain the difference between the inner and the outer customer feedback loop, and give some concrete examples of them. More and more companies are turning to customer-centric business strategies to differentiate themselves from the competition with customer experience.

Feedback 208

Feedback How To NPS Customer Centricity 208

Lumoa

DECEMBER 9, 2020

As every customer experience professional knows, surveys represent an invaluable tool for improving the customer experience , by understanding the strong and weak points about your business, and ultimately boosting revenues. Questions posed in surveys tend to take a range of different forms, with the most popular being multiple choice questions. However, although widely used, multiple choice questions alone are not always able to produce the helpful data you need to make smart business deci

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Survey NPS Tips Feedback 208