Mystery Shopping in Market Research
IntouchInsight
APRIL 19, 2024
Customer preferences have certainly evolved over the last decade. From technological advancements to economic shifts, many factors influence what customers want from brands today.
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IntouchInsight
APRIL 19, 2024
Customer preferences have certainly evolved over the last decade. From technological advancements to economic shifts, many factors influence what customers want from brands today.
IntouchInsight
APRIL 5, 2024
Learn how to improve QSR guest experiences, store operations, employee training and franchise performance using Mystery Shopping data.
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IntouchInsight
APRIL 4, 2024
In the dynamic , competitive restaurant industry, every customer interaction counts. Whether through efficient drive-thru lanes, user-friendly self-service kiosks, or intuitive mobile apps, each touchpoint shapes the guest experience, influencing satisfaction and loyalty.
IntouchInsight
MARCH 28, 2024
When getting a quick cup of coffee or a breakfast sandwich on the go, the drive-thru has become an essential feature for many Americans. In fact, according to a recent survey, almost half of US consumers consider drive-thru facilities to be crucial when selecting where to grab their morning brew.
IntouchInsight
MARCH 26, 2024
We're excited to announce a significant enhancement to our reporting capabilities based on valuable customer feedback. Over the past few months, our team has been hard at work delivering a highly-requested feature: the ability for organizations to create and utilize custom reporting periods.
IntouchInsight
JANUARY 26, 2024
At Intouch Insight, we’re constantly working on releasing new features to help you reach the top of your game. We are starting the new year with an enhancement to custom dashboards across the Intouch Insight Platform.
IntouchInsight
DECEMBER 13, 2023
It’s the holiday season and with the new year coming up, we wanted to reflect on the year we had. Across the past 12 months, we have released several new features to both the Intouch Insight Platform as well as to our mobile forms and inspection software, IntouchCheck™.
IntouchInsight
NOVEMBER 15, 2023
This year at Intouch Insight, we have focused on getting our customers the resources they need to succeed. To support this initiative, we have created a wide variety of assets to help guide our customers into reaching customer experience excellence.
IntouchInsight
NOVEMBER 6, 2023
Coffee remains a hot commodity for consumers. Drive Research reported that 74% of Americans drink coffee every day*. In a recent consumer survey conducted by Intouch Insight, 71% of coffee drinkers reported they seek out their favorite coffee brand rather than purchase the most convenient cup. But are brands doing enough to retain these loyal customers?
IntouchInsight
OCTOBER 30, 2023
At the beginning of October, we released the 23rd Annual Drive-Thru Study — the premier benchmark report for operators across North America. This report measures the performance of leading quick-serve restaurant brands across key areas such as order accuracy, timeliness, and food quality.
IntouchInsight
OCTOBER 18, 2023
At Intouch Insight, we are always looking for new ways to save our customers time. This month, we have added three new checklist templates to the IntouchCheck™ template library.
IntouchInsight
OCTOBER 18, 2023
With the first day of fall behind us, sweaters are coming out of closets and the smell of pumpkin spice is filling the air. So grab your favorite warm beverage and catch up on some of the latest bite-size data from Intouch Insight’s consumer Flash Points.
IntouchInsight
OCTOBER 5, 2023
Whether you’re hankering for a hoagie, grinder, or hero, subs are popular among sandwich lovers everywhere. And, in Intouch Insight’s recent Flash Points survey of 1465 consumers across North America, 58% of respondents included Subway among their favorite sub shops.
IntouchInsight
OCTOBER 2, 2023
For over two decades, the Annual Drive-Thru Study has provided restaurant operators with benchmark data to track trends and compare their performance against key competitors.
IntouchInsight
SEPTEMBER 13, 2023
This month at Intouch Insight we have introduced several new updates to our CX platform. These changes will help you get the most out of your data so you can begin action immediately.
IntouchInsight
SEPTEMBER 13, 2023
It’s hard to believe that fall is right around the corner! But we’re closing out summer with some hot consumer data from our regular Flash Points ; pulse surveys of everyday consumers across North America on a wide range of issues affecting customer experiences.
IntouchInsight
SEPTEMBER 5, 2023
A recent survey of 1,894 everyday consumers across North America revealed that 74% of customers feel technology has made dining at restaurants more convenient. As we prepare for the release of our 23rd Annual Drive-Thru Study , we wanted to look at how some innovative drive-thru locations are performing compared to their counterparts.
IntouchInsight
AUGUST 17, 2023
At Intouch Insight, we are always looking to ensure that our customers have what they need to be successful. This month, we have made changes to our PDF layouts.
IntouchInsight
AUGUST 16, 2023
Technology is continuously evolving the way in which consumers interact with brands. And it’s imperative for businesses to keep up with these trends in order to consistently exceed customer expectations.
IntouchInsight
AUGUST 14, 2023
Loyalty programs can take many forms. From a punch-card style program where customers eventually get an item after a certain number of purchases to subscription-based models where members get exclusive perks. But across each model, the consistent theme is additional value for customers.
IntouchInsight
AUGUST 3, 2023
Consumers don’t care about the traditional divisions between industries. Channel blurring, the purchasing of goods and services from an alternative provider instead of one traditionally associated with it, is commonplace today. And this is especially evident in the competition between convenience stores and quick-serve restaurants.
IntouchInsight
JULY 19, 2023
Summer is in full swing and consumers who are looking to get out and enjoy the weather need reliable transportation. This naturally has them contemplating whether it's almost time for a new car — and if they can save a bit more on their insurance to save up for one.
IntouchInsight
JULY 19, 2023
At Intouch Insight, we are always looking to level up our software so that our users can continue to strive for customer experience excellence. This month we have introduced new features to the Intouch Insight Platform.
IntouchInsight
JULY 7, 2023
Consistency plays a crucial role in building and strengthening a brand's reputation. Providing the same level of quality and service across all locations builds trust among consumers and earns long-term loyalty. But in order to develop and maintain this consistency, brands need to routinely inspect their locations.
IntouchInsight
JUNE 29, 2023
Mystery shoppers, secret shoppers, silent shoppers…they are known by many names, but who are these shoppers shrouded in enigma? And what exactly do they do? Mystery shopping is a form of market research. Over the last 80 years, it has only grown in popularity as it has been fuelled by technological advancements.
IntouchInsight
JUNE 14, 2023
Here at Intouch Insight, we are always working with our customers to help elevate their customer experience game. In support of this, we have launched monthly free product demo webinars.
IntouchInsight
JUNE 12, 2023
With summer just around the corner and consumers focused on summer vacation plans, we know that businesses are looking ahead to the holiday season. To help with your planning, we’ve pulled together our 2022 holiday-related shopping data from our Flash Points Surveys. These are pulse surveys of everyday consumers across North America on a wide range of issues affecting customer experiences.
IntouchInsight
MAY 29, 2023
Businesses have been benefitting from the efficiencies provided by machines since the 1700s. As technology continues to advance, new tools and applications arise. For restaurant operators facing persistent labor shortages and increasing wages, the more work that can be completed by machines the better.
IntouchInsight
MAY 17, 2023
The Intouch Insight Platform just got a lot more powerful! Our new add-on feature packs allow you to customize the Intouch Insight Platform to meet all of your business needs.
IntouchInsight
MAY 15, 2023
All businesses need to ensure their premises are safe for visitors. For example, everyone needs to ensure customers don’t slip in an icy parking lot. But food preparation adds another level of complexity.
IntouchInsight
MAY 17, 2023
What do consumers have to say this May? Below are some of the key data points from our latest Flash Points Surveys. These are pulse surveys of everyday consumers across North America on a wide range of issues affecting customer experiences.
IntouchInsight
MAY 4, 2023
Whether you’re launching a new mystery shopping program or improving an existing one, third party mystery shopping providers, aka MSPs, are a big help. A professional mystery shopping company not only manages the execution of your program, but is also an objective partner.
IntouchInsight
MAY 1, 2023
From Consumer Trend Reports to the Annual Drive-Thru Study , Intouch Insight has been a trusted source of customer experience data for years. Now, in 2023, we're launching a new annual report - Emerging Experiences. In this series, we will examine some of the most impactful trends shaping customer experiences today.
IntouchInsight
APRIL 12, 2023
At Intouch Insight we are constantly revamping our software to make it as powerful as possible. This month, we added new features to the Intouch Insight Platform and IntouchCheck™.
IntouchInsight
APRIL 11, 2023
At Intouch Insight, we believe in making data-driven decisions. In addition to the software and services we provide our partners, we conduct ongoing consumer research to help keep brands informed of changes in consumer expectations and habits.
IntouchInsight
MARCH 30, 2023
Running a restaurant can be chaotic. With a long list of tasks to complete before the next rush, ensuring staff members get to everything and nothing falls through the cracks is crucial to ensuring you deliver a top-tier guest experience. This is where a restaurant checklist application is a lifesaver.
IntouchInsight
MARCH 15, 2023
Here at Intouch Insight, we are always releasing new features to make our user’s experience as seamless as possible. This month, we added a new feature to the Intouch Insight Platform.
IntouchInsight
FEBRUARY 23, 2023
Tobacco is a major source of revenue for convenience stores. According to Convenience Store News, cigarette sales drive roughly 20% of gross margins and account for around 90% of all cigarette sales. But despite this, stores are not checking ID 1/3 of the time.
IntouchInsight
FEBRUARY 16, 2023
At Intouch Insight, we are constantly enhancing our software so that we can empower our customers to reach customer experience excellence. This month we have added new features to the Intouch Insight Platform and IntouchCheck™.
IntouchInsight
FEBRUARY 7, 2023
How can you do more with less? This classic question is a real concern for hotel operators in 2023. Guest expectations continue to evolve while nearly 90% of hotels reported staff shortages in 2022.
IntouchInsight
JANUARY 26, 2023
Consumer trends over the past few years have been volatile, to say the least. As concerns shifted away from health and safety, we saw traditional motives like cost and convenience return. Meanwhile, supply chain issues and a demand for higher wages have increased operational costs for businesses.
IntouchInsight
JANUARY 19, 2023
At Intouch Insight, we’re constantly working on releasing new features that will help you reach the top of your game. We are starting out the new near with the release of several new features across the Intouch Insight Platform and IntouchCheck™.
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