CEM Insights: When it comes to Omni-Channel Consistency, the Customer is Always Right
Responsetek
MAY 3, 2018
The speed of change brought about by technological advances has brought with it certain expectations. One of those expectations is that customers and prospects will have a consistent experience of your brand across all channels, from your website to your customer service center to your brick-and-mortar store. It’s disconcerting for consumers to see a slick, glossy presentation one place and then be met with a clunky, hard-to-navigate brand presentation elsewhere.
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