ijgolding

FEBRUARY 20, 2017

The question was as follows: What value has our business experienced as a result of all the Customer Experience (CX) work that has been done? Wanting proof of the real financial benefit of a CX focused strategy is a very common requirement of those who run businesses – and so it should be.

Customer Experience 208

Customer Experience Poor Customer Service Financial Return on Investment 208

Speaker: Sarah Tarraf, Director of Customer Experience, Gongos & David Robbins, Account Strategist, Gongos

Customer experience is at a tipping point. Despite increasing investment in tools and technologies, executives still struggle to demonstrate the impact to the bottom line – and perhaps more importantly, the value these bring to customers. But tools and technologies aren’t enough.

Customer Centricity

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